Dwight M. Scott

During these rough times; because of the economy, companies are usually quick to do budget cuts. Most times I have found that companies cut their marketing and advertising budgets first. There is no better time to invest in a SEO (Search Engine Optimization) or SEM (Search Engine Marketing) campaign like now. Get a jump start in your company’s marketing and advertising efforts while everyone else is cutting back.

The way the economy is right now, gives you the advantage to attack your target market harder than ever. SEO is one of the most inexpensive and easiest way ways to attract leads. SEO allows you to target more of your audience at once, unlike some other traditional forms of marketing and advertising. Companies cut their marketing budgets not realizing how much harm it’s really doing to their business. Taking advantage of an inexpensive way such as SEO is vital during these times.

SEO is more than just a bunch of keywords used to identify your company. It’s more of a formulated course of action used to define your company’s niche, ultimately generating leads, increasing revenue or productivity. This is now more than ever a time to rely on what your Trusted Web Expert can do for you.

Essentially in the business world time is money. A question that is often asked is; “How do I turn time into money?” There are a few different ways. The first way would to be organizing your day. If you go in to the office knowing what you have to do there is a greater chance you will get it done in a more timely manner.

Preventing useless meetings is another way to save time. I know we all want to sound busy and say we have meetings to attend but in all actuality this is killing your revenue. The only time you should attend a meeting is when picking up a check or receiving a commitment from your prospective client.

Taking these couple of tips into effect will allow you to budget your time better and allow you to turn that once wasted time into more productive doings. This will hopefully bring your more leads, sells, and revenue. So stop wasting time and get more productive with your day.

I have ran across a few companies that want to make their website do more for them but do not have the resources to do so. I always give the same reply, “it doesn’t always take what you may think in order to achieve your company’s goals.” The web is packed full of useful and helpful information that will leverage your website.

One of my favorite tools to use is Google Analytics. This tool will allow you to track the stats of your website. With this analysis you and your web expert can devise of a plan that fits your needs and budget. Therefore, allowing you to find the market that is appropriate for your company. This will help gain awareness which brings leads and leads bring new clients.

Another way to ensure your website is achieving greatness is by placing your domain name on as many free online web directories as possible. This technique will give you more impressions on the web which will allow search engines to find you and/or your company easier. This may take some researching on to which directory to place your website on and will it be beneficial for you. However, this is a wonderful guerrilla marketing technique, which will cost you absolutely nothing but your time. Not to mention you will be able to apply this technique at your leisure.

Create a LinkedIn profile - This is another superb way to get noticed and gain valuable contacts for you and your company. LinkedIn is one of the largest FREE professional social networks. Do not just create a profile and not be active. Answer questions, ask questions and invite others to join your professional network. Take a peek at my LinkedIn profile. While you are there send me an invite and I’ll be sure to accept!