First off, you should create a local company profile on both sites. Google and Yahoo are the top search enigines, so it is crucial that you do this step. Once you create a profile, generate a site map of your website. This means getting all the links within your site in an XML document. Now you ate prepared to submit your XML site map to both search engines. This will speed up the process of the search engines crawling or finding your website and it’s links, rather than on their own.
That was the easy part…lol! Now, there are certain meta tags you can use in the <head> of your site to help identify exactly what your website is and does. These meta tags also have keywords associate with them - this allows you to create keywords you think people will search in order to find your site. See the example below;
<meta name=”description” content=”Put Your Description Here!” />
**Note** Most search engines use a maximun of 160 characters, including spaces.
<meta name=”keywords” content=”Put Your Keywords Here!” />
**Note** Seperate keywords with a comma and try to use a maximum of 10
Once you do the basic optimizing of your site - you should notice a huge difference to how you show up in search results. I recommend that you install some kind of tracking or analytics plugin on your site so you can see how people are finding you. That way you can strengthen and play off of what is already bringing you visits to your site. Check out Google Analytics - its the best, and its free!
The next thing that you can do is, enroll in a Pay Per Click campaign. Again, I recommend using Google’s, it has ample tracking stats as well as a feature to set your monthly budget. Once you do this and verify all your information with Google you will definitely get more impressions on the web. You only pay when some one clicks on your ad - that will show in the sponsor link section of Google.
If you follow these few inexpensive tips you will be driving traffic to your website in no time! Remember to constantly update your site with new content also. The more content that the search engines has to crawl the better. It will give you more impressions on the web.