Dwight M. Scott

Choosing a domain name can be more crucial than what it seems. There is a lot more to consider now rather just buying a domain that is the name of your company. Find a alternative domain that emphasizes your niche.

Chances are that you will be speaking a great deal of your company name, so your audience will already know to go to yourcompanyname.com. Instead choose yourniche.com; increasing your maketing efforts. So, for instance if you were a roofing company based in Columbus, Ohio specializing in residential roofing, you might choose something like www.columbusresidentialroofing.com.

By you choosing an alternative domain name will help leverage your company and increase your search engine rankings. I know you are probably wondering, “How do I make sure my users see the same site without building the same site twice?” Aske your web consultant about JavaScript redirects or domain name forwarding.

This will help your company a lot in terms of SEO. Not to mention this a very inexpensive. The average domain costs $8-$10 per year and can be hosted with your same hosting company. To find if a domain name is available visit www.1and1.com or www.godaddy.com. These two sites make it easy to find a domain that is available. I would not recommend GoDaddy as a hosting choice though!

Tags: Domain, Domain Names, Marketing, SEO